Well, for starters, “BMS” as you coined it, could be improved if men were not completely vilified as they have been in today’s society. Also, it would be terrific to not have every commercial involving a family make the man out to look like a dolt. It’s become beyond tiresome and trite to see the dad and/or husband portrayed as some couch surfing, unshaven, plaid shirt wearing clueless bozo. We’ve had enough. Really.